I think the best you can do is to layout your features in Map then add them to Scene. In Scene you could angle the map how you want then export that view. That way you get all of your distances consistant to scale and elevation. The problem is that while some features could be symbolized to make the process quicker you would still need to do extensive finishing in a graphics suite. Most if not all of those type maps are done by graphics designers for that reason. Arcmap can make really nice "mall" style maps. I made one for my office building.
Hi Kate Stratford one thing you could try it to create images of the features you'll like on the map. You could then use these as picture markers (quick example below) within your 3D scene in the same way you would in a map. Here's a sample style I put together while experimenting creating and using my own image markers http://arcg.is/DWO0D
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