Custom label based on date attribute

[JimmyAllen]

Apologies if this is a silly question as I am new to ArcGis and am probably not using the terminology correctly.

I have a simple layer generated from XY data. The CSV had 3 columns, date (which is date and time), lat and long. I am filtering the data based on time.

On the map, around 5 points are showing per time step (set to 1 min currently). I want to create an expression that searches all the points currently being displayed and only labels the newest point with the word "Falcon".

Can this be done? 

[KenBuja]

Unfortunately, for performance reasons, the Labeling profile doesn't give you access to the entire dataset, just an individual feature, so I don't think you'd be able to label just the most recent feature.

[JimmyAllen]

Darn!