Thank you Marc for the clarification.
What i want to know is, if it is possible to license the ArcOnline Services for our product which is not based on ArcGIS Server, ArcGIS Desktop or ArcGIS Web Mapping API?
In detail:
We have several customers which ask us if it is possible to add ArcGIS Online services to our software (an extension for ArcGIS Desktop to convert ArcMap projects into an SVG webmapping application). Our software do not use ArcGIS Web Mapping API but our own API scripts. Is it possible for our customers to buy a license for ArcGIS Online services from ESRI, so they are allowed to use the services?
Thanks
Armin