SVG or PNG: Questions about logos

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04-29-2021 07:21 AM
BryanHemmer
Occasional Contributor III

I need some help understanding how logos work in StoryMaps and what the best format is. From what I understand SVGs are the best format for icons due to their ability to scale without pixelating. I also have a PNG of the logo we want to use. So I put an SVG logo in Collections and it looks great,

BryanHemmer_0-1619705705955.png

But when I open the individual story map it is super small,

BryanHemmer_1-1619705735190.png

 

I have noticed a post on this topic, https://community.esri.com/t5/arcgis-storymaps-questions/svg-image-shrink/m-p/1025263#M1684, but I'm not understanding it. I'm using Affinity Photo for exporting images at different sizes.

 

Now, after noticing this I opened the story map in builder and swapped out the SVG with a PNG (588px X 80px) but it still appears like it is not quite filling like I like,

BryanHemmer_2-1619705774796.png

 

When I saw this I played around with sizing options and arrived at a size that seems like fills well but looks distorted (400px X 80px),

BryanHemmer_4-1619705941912.png

 

So I guess I have x questions that I need help answering;

  1. What is the best format for logo images?
  2. Even when I have PNGs or different logos in the story maps themselves it seems that whatever I put on the Collections landing page takes priority and uses that image. Is this expected behavior?
  3. What size should I be making these logos to fill in the logo area of story maps? I know when you put in an image less than 80px in height you get the following message,

BryanHemmer_5-1619706015163.png

 

Hope all this makes sense and thank you for your help.

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jcarlson
MVP Frequent Contributor

Ah, I wondered if this was the case when I saw how big that message was. This isn't a "true" SVG, as it just has the image added to it as an image, which you can see at high zooms:

jcarlson_0-1619711750972.png

What you ought to do is take a true SVG of the logo and add that instead of the image. Of course, this SVG looks like it was a quick image → SVG conversion (you can even see the pixel edges that didn't smooth correctly, and the Illustrator tool is mentioned in the SVG metadata), but it's still preferable to the embedded image, as it will not blur.

jcarlson_1-1619711903394.png

It's probably not your job to do graphic design for the USFS, but if you can't find a "good" SVG, you can always do your best to replicate it using something like Inkscape, where you can actually create curved text elements.

jcarlson_2-1619712381758.png

 The SVG I linked to above is still just shy of 100k characters because of how it was generated. However, even a really basic (and admittedly not very good) SVG that replicates the same features can come in at around 7k characters.

jcarlson_3-1619713846644.png

 

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AGRICULTURE</textPath></text></svg>

 

- Josh Carlson
Kendall County GIS

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11 Replies
jcarlson
MVP Frequent Contributor

I can't answer all your questions, but SVG is usually the preferred format where it's an option, as it is really just a bit of code, and will look "right" no matter what size it is scaled to.

To see what's going on in the SVG itself, you may want to look at the code to see if there are any sizes, maybe some setting on a viewBox. Can you share your SVG file?

- Josh Carlson
Kendall County GIS
BryanHemmer
Occasional Contributor III

It won't let me attach it here.

BryanHemmer_0-1619709513898.png

 

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jcarlson
MVP Frequent Contributor

Could you add it to your post as a code block? Just open the SVG in a text editor and copy it out.

jcarlson_0-1619709828907.png

 

- Josh Carlson
Kendall County GIS
BryanHemmer
Occasional Contributor III

It won't let me,

BryanHemmer_0-1619710517705.png

 

Is it possible to PM you with the SVG? It isn't large, 252 KB.

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jcarlson
MVP Frequent Contributor

Give it a shot, or try an email if that doesn't work. jcarlson@co.kendall.il.us

I'll see if I can see anything in the SVG and post back.

- Josh Carlson
Kendall County GIS
BryanHemmer
Occasional Contributor III

Just e-mail you. Thank you very much for helping!

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jcarlson
MVP Frequent Contributor

Ah, I wondered if this was the case when I saw how big that message was. This isn't a "true" SVG, as it just has the image added to it as an image, which you can see at high zooms:

jcarlson_0-1619711750972.png

What you ought to do is take a true SVG of the logo and add that instead of the image. Of course, this SVG looks like it was a quick image → SVG conversion (you can even see the pixel edges that didn't smooth correctly, and the Illustrator tool is mentioned in the SVG metadata), but it's still preferable to the embedded image, as it will not blur.

jcarlson_1-1619711903394.png

It's probably not your job to do graphic design for the USFS, but if you can't find a "good" SVG, you can always do your best to replicate it using something like Inkscape, where you can actually create curved text elements.

jcarlson_2-1619712381758.png

 The SVG I linked to above is still just shy of 100k characters because of how it was generated. However, even a really basic (and admittedly not very good) SVG that replicates the same features can come in at around 7k characters.

jcarlson_3-1619713846644.png

 

<?xml version="1.0" encoding="UTF-8"?>
<svg width="573.1" height="623.11" clip-rule="evenodd" fill-rule="evenodd" stroke-linejoin="round" stroke-miterlimit="2" version="1.1" viewBox="0 0 573.1 623.11" xml:space="preserve" xmlns="http://www.w3.org/2000/svg" xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:xlink="http://www.w3.org/1999/xlink"><metadata><rdf:RDF><cc:Work rdf:about=""><dc:format>image/svg+xml</dc:format><dc:type rdf:resource="http://purl.org/dc/dcmitype/StillImage"/><dc:title/></cc:Work></rdf:RDF></metadata><path d="m79.124 0c128.98 36.624 263.61 53.218 417.71 0.76785l72.944 106.35c-28.052 51.323-53.914 103.3-34.936 168.54l36.089 148.96c12.032 112.3-28.623 113.96-57.972 139.36l-160.86 28.028c-20.637 1.5056-42.562 11.308-66.035 31.098-21.692-16.885-43.936-29.351-67.569-30.714l-126.69-18.045c-71.671-15.478-92.795-63.871-91.758-126.69l40.312-173.53c17.911-71.131-8.7888-118.92-34.937-167.01z" clip-rule="evenodd" 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- Josh Carlson
Kendall County GIS
BryanHemmer
Occasional Contributor III

This is great information and very helpful! This SVG was originally a PNG that I exported as an SVG using Affinity Photo.

I think I know someone internally that can help with the information provided. Hopefully this will help solve some of the other issues.

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OwenGeo
Esri Frequent Contributor

Big thanks for @jcarlson for helping out!!

@BryanHemmer if you are still having issues after sorting through the image format issues, please let us know.

Owen Evans
Lead Product Engineer | StoryMaps
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