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Atendendo os Não Bancarizados e Subatendidos

RobertBerger1

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A ESRI tem algumas novas ferramentas para atender os não bancarizados e subatendidos. Quero saber quem está usando elas e se as utilizam para esforços reais de marketing.<\/P>

Também há uma conexão com CRA e Compliance, mas isso fica para depois.<\/P><\/BODY><\/HTML>

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MatthewPerry

I would recommend contacting Steve Lackow at RPM Consulting, they produce various datasets for the banking industry. They have some newer data specific to unbanked or underserved populations. They also have depth around the use of GIS for CRA. Steve Lackow: Slackow@rpmconsulting.com

FrancesStanley1

Thanks

RobertBerger1

And this recent entry into that research area might prove valuable

Amex Invests in the Unbanked & Underserved - PaymentsJournal‌

RobertBerger1

Start with this -- which isn't what I was specifically thinking of, but I will check my notes for that.

Esri Data | Banking Potential Data‌

DavidJenkins

I'm not sure about tools specific to finding the Unbanked or Underserved but provided you have the data, you certainly can build an analysis to identify them using the Spatial Statistics tools in ArcMap. There is an example of using ArcGIS Online to perform a simple analysis of the Unbanked (with data) here: ESRI Financial Services SIG: Computer... Please Reach the Unbanked‌

FrancesStanley1

Where are these tools? I would be interested in trying them

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