BAO: When to use InfoGraph vs. SafeGraph data?

Question

I see that you have 2 sources of information for BAO now, InfogGraph and SafeGraph.  When to use?  Are they trying to be similar, or are the complements?

I LOVE that you allow full address data in BAO extracts now, we use it to monitor competitor clinics, and makes matching to other sources MUCH easier.

Thanks!

Anonymous User · Answer

Hi there,

The Business Analyst team just published a blog article explaining why and when to use SafeGraph data in BA workflows. Hope this helps!

https://www.esri.com/arcgis-blog/products/bus-analyst/data-management/why-and-when-to-use-safegraph-data-in-your-analysis/

Best wishes,

Gemma
Business Analyst team

Jason_RobinsonRobinson · Answer

Jay,

From my understanding the difference is mainly that SafeGraph business data will show the full street address compared to the InfoGroup dataset however it is much larger compared to SafeGraph.

Regards,

Jason R.