An ArcGIS Online subscription will allow you to publish feature services and tiled map services (no dynamic ability). Yes, you can publish a shapefile and get a feature service. However, you don't have as much control over how the shapefile gets drawn. So, for example, if you want to publish data like our basemaps where cartography is a key component, you need the power of ArcMap to do this.Hope this helps,Mike
No, you do have some ability to apply drawing symbols to shapefiles, it's just not as rich as ArcMap provides. Plus, there is a difference between feature and map services. Feature services return the actual geometry of features and they get drawn by the client application running on some device. Map services are drawn on the server and generate an image of the drawing that gets displayed by the client application.Mike
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