really surprised that there is not more need for this type of labeling. As briways has indicated I am trying to accomplish the same type of labeling but in ARCGIS 10.2.
Sites USA's system has been doing this for years:
http://www.sitesusa.com/#!Retail-Locations/zoom/c1a4i/image45v
or
http://www.sitesusa.com/#!Mix-Things-Up/zoom/c1r8l/image23sb
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