When you have a callout box with a label text, the text fills in the box perfectly. However if you are using map series in the layout view and the data frame is rotated to the orientation of the individual pages, such as with the strip maps. The text shifts out of the callout box where the greater the rotation of the page the farther offset the text becomes. if the page is oriented at perfect east west or north south the text is positioned perfect but if the page is rotated at all from those positions then the text
