February brought a fresh wave of updates, learning resources, and product enhancements across ArcGIS Business Analyst, Esri Demographics, and AI Assistants. Below is a curated roundup of everything new this month so you can stay current, sharpen your skills, and get more value from Business Analyst.
Product Updates & What’s New
What’s New in ArcGIS Business Analyst Web App (February 2026)
Explore the latest enhancements to the Business Analyst Web App, including new sharing options, POI improvements, updated data, and new usability features designed to streamline your market analysis and reporting.
Esri Demographics: What’s New (February 2026)
Get an overview of the newest demographic data updates, methodology improvements, and expanded datasets now available across Business Analyst and ArcGIS platforms.
What’s New in AI Assistants (February 2026)
Learn how the latest AI Assistant enhancements can accelerate your workflows, improve data interpretation, and support smarter decision‑making across ArcGIS products.
Analytics, Reports & Data Insights
SIC Codes Transition in Business Analyst
Understand the transition from SIC to NAICS within Business Analyst, why it matters, and how it affects your workflows and industry classification analysis.
New Report Style in ArcGIS Business Analyst Web App
A closer look at the new report styling options that make it easier to create polished, presentation‑ready outputs for stakeholders.
ArcGIS Business Analyst Pro: Frequently asked questions about infographics and reports
A helpful FAQ covering common questions about creating, customizing, and sharing infographics and reports in Business Analyst Pro.
Mapping & Geoenrichment: All about Tapestry
ArcGIS Tapestry in Business Analyst Pro: The Basics
A beginner‑friendly walkthrough of Tapestry Segmentation in Business Analyst Pro, including how to interpret segments and apply them to market analysis.
Get Started with ArcGIS Tapestry (Learn ArcGIS Project)
A hands‑on learning project that guides you through using Tapestry Segmentation to understand communities and consumer behavior.
Videos & Learning Resources
Share your results with ArcGIS StoryMaps in Business Analyst Web App
With ArcGIS Business Analyst Web App, you can create a story using your sites, photos, maps, infographics, and reports. Then share that story in ArcGIS StoryMaps for users in your organization or the public to explore. Watch this video tutorial to learn more.
We hope you take the time to check out one or more of these resources as you familiarize yourself with the latest features and enhancements in the ArcGIS Business Analyst Web App release. Miss out on the previous recap? Check it out here ➡️ https://link.esri.com/OMv6srU/r5gWoeb
For more Business Analyst Resources:
