At the 2019 UC, I attended a session about story maps, and there was a "fun fact" given about the amount of time people are likely to spend on a traditional web page (xyz seconds?) vs. something interactive like a story map (xyz minutes?).
I didn't get those jotted down, and now I'm wishing I had. Is there anyone who could answer this? I would much rather have an actual number, rather than using the watered down phrase "people like these, and will look at your content a lot longer!".