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Excellent Article Published in ArcNews on Increasing Geospatial Adoption

jpardue

An excellent article written by Greg Babinski, To Increase Geospatial Adoption Across the Enterprise, Build Your GIS Brand. It gets to the heart of a challenge shared by many GIS managers and leaders. Branding and messaging. Both are key in increasing adoption across the organization. The third critical element? As Greg's article articulates, communicating effectively. Worth the time to read.

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