Community Analyst is an extremely powerful tool available in the School Bundle and higher ed licenses. Recently, members of Esri's public policy & business teams hosted an excellent 45-minute webinar on Community Analyst, containing a 30-minute demo showing a number of powerful capacities in three different scenarios. See either the Esri industry page displaying the video or the core video on YouTube page. There is good info about the product before and after the demo, which runs from 7:30-38:00.
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