Identity similar attributes between sites in BAO

Question

Hi everyone,

I have a set of US store locations and their revenue mapped out and am trying to identify key success factors that have driven some locations to be more profitable than the others (e.g., demographics, over-index on spending, etc.). This will help inform future expansion and site selection strategy.

Is there a specific analysis or series of steps you would recommend to help identify these criteria?

Thanks in advance.

Fasil · Answer

Hi Amanda,

I am not sure if you have access to ArcGIS Pro but my colleagues suggested the Target Marketing tool available in that product.  They will follow up with you if you have any follow up questions on that.

Target Marketing—ArcGIS Pro | Documentation

Thanks,

Fasil T.

AmandaLai · Answer

Thanks for the reply, Fasil.

More specifically, is there a way for Esri to identify the similarities between sites (perhaps more like a regression) instead of me selecting the criteria I want to compare?

Fasil · Answer

Hello Amanda,

I recommend the Suitability Analysis workflow in the Business Analyst Web app:

Video: Using Suitability Analysis in Business Analyst - YouTube

Help Document: Suitability Analysis—Business Analyst Web App | Documentation

You can also explore Comparison Reports and Side by side infographics.

Video: Create Interactive Comparison Reports in Business Analyst - YouTube

Blog: Side-by-side Comparison Infographics in ArcGIS Business Analyst

Thanks,

Fasil T.

Business Analyst Team