This May the ArcGIS Business Analyst team delivered updates to ArcGIS Business Analyst Pro and ArcGIS Business Analyst Enterprise. With these releases also came several blogs, videos, and new tutorials to explore. Explore this curated roundup of everything new this month so you can stay current, sharpen your skills, and get more value from Business Analyst.
Product Updates & What’s New
What's New in ArcGIS Business Analyst Pro | May 2026 — The official release announcement for Business Analyst Pro 3.7, explore new Generate Customer Demographic Profile Report tool, an updated target marketing workflow, a redesigned points of interest search, and refreshed infographics with local dataset support.
What's New in ArcGIS Business Analyst Enterprise | May 2026 — The release of ArcGIS Business Analyst Enterprise brings updates to the Web App component. Share spatial analytics, publish demographic dashboards, and build repeatable location intelligence workflows on on-premises infrastructure.
Feature and workflow related articles
Create trade area polygons from a Huff Model analysis result in Business Analyst Pro
Read this article to learn how you can create trade areas, run infographics, and enhance several workflows by creating a Huff model in Business Analyst Pro.
Build accessible infographics in ArcGIS Business Analyst
A visually stunning infographic is nothing if not everyone can experience it. Learn best practices for infographic design using accessibility features so you can share valuable information to all.
A New Way to Quickly Build Customer Demographic Profiles in ArcGIS Business Analyst
A deep-dive into the Generate Customer Demographic Profile Report geoprocessing tool. Produce rich infographic reports that summarize the average demographics of a customer layer using ArcGIS Tapestry segmentation data and weighted variable calculations.
No Customer Data? No Problem! Use Survey Profiles in Business Analyst Target Marketing
Discover how you can use Business Analyst Pro 3.7 to find survey-based proxies for market analysis and segmentation without customer location data.
ArcGIS Business Analyst Pro: Frequently asked questions about infographics and reports
Many users are familiar with infographics and reports, but are you taking full advantage of the capabilities in Business Analyst Pro? Read the article to find out how to take your infographics and reports to the next level.
Compare and Contrast: Map Points of Interest (POI) in ArcGIS Business Analyst
A side-by-side comparison of the redesigned POI search workflow in Business Analyst Web App and Business Analyst Pro. Explore how each application approaches POI mapping using data from Data Axle, SafeGraph, and Foursquare.
ArcGIS Business Analyst in Esri publications
Rich, Location-Infused Business Data Informs Sound Strategies
The Spring 2026 edition of ArcNews featured ArcGIS Business Analyst and DataAxle global POI data featuring a variety of industry-focused applications for business insight.
ArcGIS Business Analyst for Retail Planning
Look inside the science of retail planning in this Esri WhereNext article: To Close or Not to Close This Store? Your GIS Analyst Has Ideas.
Videos & Learning Resources
Get Started with ArcGIS Business Analyst Pro
A brand-new introductory tutorial walking you through the core spatial analytics and market intelligence capabilities of Business Analyst Pro, updated and re-tested in May 2026 against the Pro 3.7 release using the latest U.S. 2025 Tapestry dataset.
For more Business Analyst Resources:
