Ethical rules: Not everyone talking to me over the course of the week knew I am a journalist. (Am I a journalist? I might be a journalist now.) And people, including ESRI staff, tend to speak more freely at DevSummit than they would in official communication. I certainly do not want to misattribute quotes to anyone or damage anyone's career because they chose to chat with me, so all ESRI staff will simply be referred to as ES. Any quotes, anything at all really, in this post should be considered poorly remembered paraphrasing, rather than a direct quotation. Everyone explicitly