View everything you do through a geospatial prism. A mindset is defined as an established set of values. For many this can be a new approach and perspective when you start taking a business minded approach to GIS. One business-minded aspect that you should take is that your users are customers. It does not matter if you are from the private, government or academic sectors. GIS shops, sections, teams, or organizations provide products and services. I have found that the most successful GIS organizations are those that recognize this and view their end users as customers. A customer is defined as