Case Studies: Why should Location Analytics be taught in Business Schools?

JosephKerski

Case studies:  Articles, Videos, and Podcasts

Explore case studies, articles, and more for business instructors, business professionals, and students, and connect with industry experts:  Case studies, articles, and more.

For further investigation, see these past issues of the Esri Business Community e-newsletter.

Videos

What is location intelligence?   Find out in this brief engaging video.

 

Starbucks Coffee executives explain the value that GIS brings to retail, supply chain, and other decisions at Starbucks.

 

General Motors:  Bruce Wong, Manager of Advanced Network Analytics explains how General Motors uses location analytics throughout the organization.

 

Phillips 66:  John Wadella, Senior Advisor and Consultant at Phillips 66, explains how they leverage GIS technology for territory design, account segmentation, and retail assessment.

 

Wendy's:  John Crouse, Director of Real Estate Services for Wendy's Co. explains how they use spatial analysis for making better business decisions.

 

Articles

Five shining examples of the use of GIS in University Schools of Business, by Joseph Kerski, Esri:

https://www.esri.com/en-us/industries/blog/articles/gis-schools-of-business/

 

Carroll University:  Using GIS to Innovate Business Education:

https://www.esri.com/en-us/lg/industry/education/carroll-university-using-gis-to-innovate-business-education

 

Inspiring the next generation of Supply Chain Innovators, by Cindy Elliott, Esri:

https://www.esri.com/en-us/industries/blog/articles/inspiring-the-next-generation-of-supply-chain-innovators/

 

Location Matters in Business, by Jim Baumann, Esri:

https://www.esri.com/about/newsroom/arcwatch/location-matters-in-business/

 

The New Analyst:  The Rise of Location in Advanced Analytics, by Helen Thompson, Esri.

https://www.forbes.com/sites/esri/2021/01/22/the-new-analyst-the-rise-of-location-in-advanced-analytics/?sh=29359aec4e80

 

Location intelligence and geospatial thinking are key to strengthening supply chains, by Cindy Elliott, Esri.

https://www.sdcexec.com/software-technology/emerging-technologies/article/21378467/esri-location-int...  

Family Video:  Lessons learned about this formerly large chain, by Gary Sankary, Esri.
https://www.esri.com/about/newsroom/publications/wherenext/family-dollar-video-stores-and-lessons-fo...  

How GIS and the “digital twin” idea aided in assessment and snowmaking at Vail Resort in Colorado, by Rich Higgins and Cindy Elliott, Esri. 
https://www.esri.com/about/newsroom/publications/wherenext/vail-ski-resort-snowmaking-expansion/

WhereNext profiles of people using location analytics in a wide variety of workplaces:
https://www.esri.com/about/newsroom/?s=&category_name=wherenext-profiles 

Podcasts
The GeoInspirations Column in Directions Magazine, featuring interviews with a wide variety of practitioners of GIS, some of whom are in the business sector.

A subset of the above highlights Geoinspirational Women.