Market Potential Data, "Super Fan" Methodology

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How is a Super Fan determined? What are the components?

MaxSattarov

The Market Potential Data is based on MRI's 'Survey of the American Consumer.
In the Past Esri use to define a "super fan" as any respondent that responded by selecting either 8, 9 or 10.

We recently changed our methodology and are currently using 10 of 10 as being a sports "super fan".

See below image on what the survey respondent sees when filling out the survey:
[A screenshot of a survey Description automatically generated]

Please let me know if you need anything else.

Sandy Silva