I'm a bit confused with how the Business Analyst generates the report and infographics. To my understanding and from what I've found on the data section of the BA site, the lowest resolution possible for demographic information is a census block group. However, somehow ESRI and BA, provides a higher resolution which I'm not sure how it is calculated.
From looking at a couple of examples I found that most infographics or reports are calculated based on area and not real data. For example when looking at block group 080350139.014, if I draw a polygon over an area (0.17 square miles) without any houses I get population 547 and 179 households. However if I draw a polygon over a dense residential area (0.09 square miles), I get population 388 and 113 households. So either I'm missing something or these infographics are highly inaccurate unless we're talking about small and homogeneous census blocks.