Next week, Esri is unveiling The ArcGIS Book—Ten Big Ideas about Applying Geography to Your World. It’s a hands-on website and a print
book for seasoned GIS practitioners and newcomers to GIS.

Consumer mapping has opened the eyes of the world, and especially decision makers, to the value of maps and geography and consequently
increased the demand for the critical information and insights generated by GIS. This phenomenon is also transforming the role of GIS practitioners. Today, they need to better understand their organization’s business objectives so they can contribute in an even more meaningful way to its success.
ArcGIS is now a complete system for discovering, creating, consuming, and sharing geographic data, maps, and apps. It is a true Web GIS. Web
GIS is fundamentally changing how information about the world around us is applied and shared to enable all of us to make the best decisions possible.
The ArcGIS Book explores Web GIS in ten chapters, each focused on one big idea. You will learn how to do new things with GIS and accomplish familiar tasks more quickly and easily. For inspiration on what you can do with Web GIS, the book includes links to hundreds of live examples of
web maps and apps as well as videos of thought leaders sharing their vision for what you can accomplish by adopting the Web GIS concepts. In addition to inspiring you, The ArcGIS Book will give you hands-on practice with making a story map, conducting spatial analysis, editing geographic data, building a 3D model, and much more.
Here are the ten big ideas explored in the book:
In each chapter, Quickstarts tell you what you need to know about the software, data, and web resources that pertain to that aspect of the
ArcGIS system. The Learn ArcGIS Lessons pages are your gateways to online, hands-on tutorials from the Learn ArcGIS website.
The intended audience for The ArcGIS Book is diverse: from GIS professionals expanding into online mapping to information workers in every
field who recognize the power of maps to communicate information clearly. No matter which group you identify with, we encourage you to share this book with your colleagues, decision makers in your organization and your community, and young people in your line of work and in your family. Introduce them to and help them explore the power of Web GIS for sound decision making.
The ArcGIS Book is available in print, as a downloadable pdf, and as an interactive website. See it come alive at www.TheArcGISBook.com.
You will receive your free copy of The ArcGIS Book when you pick up your registration packet. If you would like to purchase extra copies to
take back to colleagues, friends, or family, the book is available at the Esri Store for a special UC price of $8 (a $20 value).
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