In order to maximize the impact of GIS in your organization, garner executive sponsorship for GIS, and increase your personal career potential, we have got to shift the conversation from technology to capability, and that capability is Location Intelligence (LI). This presentation will review the 5 pillars of LI (Strategy, Organization, Data & Technology, Culture, Literacy), as well as provide real examples of GIS practitioners that are using these techniques to move up in their organizations and increase the value of their GIS program.