If you have purchased an Esri Press e-book on VitalSource that has a "Courseware + eTextbook" banner, you have the opportunity to license ArcGIS software. Follow these steps to find the code and sign-up.
Start by going to VitalSource.com and sign in.
1 Click on Bookshelf
2 Click View Details
3 From the panel on the right, click Courseware. Click Copy to copy the code, and click Launch Courseware to go to the Esri website where you can activate the code.