I did this last year and happened to have kept the summary email from my ESRI tech. Here is what they sent me, so hopefully this will help!:
Just for your records, I'm sharing some useful articles that could work for similar issues in the future:
Thanks Zach. However we want to convert Single Use licenses to Concurrent directly. Not named users. Not sure this is possible. Anyone knows how to do this without going thru esri support?