When I am editing I often want to zoom to select, there is no zoom to select button in the selection group as shown below.

There is clearly space for the button to exist and is a screamingly obvious thing to have in that group!
Now when I try to add the button to the group I get this annoying message:

So I can't add a button to it, so my idea is for ESRI to add the button for us so that its part of the default interface.
Yes I'm aware that you can right click on the map and zoom to select, but I don't want to do that I want a zoom to select button in the obvious and appropriate selection group! Especially as there is space for such a button.