Google Tag Manager in ArcGIS Online apps

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09-13-2023 08:37 AM
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DeniseVachon
New Contributor III

Does ArcGIS Online support the use of Google Tag Manager for managing analytics tracking? Especially for Story Maps or Experience Builder?

We can use Google Analytics according to this article, but I'm having a hard time determining if we can insert google tags (or if google tags are automatically inserted)?

Use web analytics to measure your traffic in ArcGIS StoryMaps (esri.com)

Tag Manager overview - Tag Manager Help (google.com)

1 Reply
NellieSofie
New Contributor II

I am wondering about the same thing. I can now track "scroll" for my story maps, but it would be more useful to implement "scroll depth" through tag manager to measure engagement and accessibility. Is this possible?

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