Allow organizations to define custom URLs that redirect to specific ArcGIS Online item URLs. This would enable user-friendly, branded access to maps, apps, and dashboards without exposing system-generated item IDs to the end user. This would enhance public sharing and could be more consistent with organizational branding and preferences.
Ideally, the alias names would be unique within an organization, with an option to manage or reassign them. If a name conflict occurs, the system could prompt for a suffix or allow administrators to designate which item owns the name.
Further, this idea could provide additional advantages for version management. If an app is to be replaced with a new one (say and Instant App is being upgraded to an Experience App), this static/aliased URL could persist without end-users needing to use a new cryptic AGOL link.
Thank you for your consideration.