ArcGIS Living Atlas of the World is the foremost collection of geographic information from around the globe. It includes curated maps, apps, and data layers from Esri and the global GIS user community that support your work.
Types of Living Atlas content
Much of the content found in the Living Atlas is public and ready-to-use in maps, scenes, and apps with no restrictions or authentication required. However, some content is not publicly available and falls into two categories:
Subscriber content is the collection of layers published by Esri that requires an organizational subscription account to access. These are layers such as Landsat 8 imagery, NAIP imagery, landscape analysis layers, and historical maps. Subscriber content is provided as part of your organizational subscription and does not consume any credits.
Premium content is a type of subscriber content. It’s the collection of layers published by Esri that requires an organizational account to access, and also consumes credits. These are layers such as demographic and lifestyle layers.
View the blog:
https://www.esri.com/arcgis-blog/products/arcgis-living-atlas/mapping/living-atlas-subscriber-content-public-apps/