A New Mantra for Decision-Making: #UseAllTheData
by Jon Breece April 18, 2017
“You can never have too much reconnaissance. Use every means available before, during, and after battle. Reports must be facts, not opinions; negative as well as positive.”—General George S. Patton, Letter of Instruction, March 6, 19441
Like Patton and battlefield commanders of yesteryear, today’s government, military, business, and nonprofit leaders seek to collect, consider, and act on data and derived analysis to reach informed decisions and clear-eyed forecasts. Leaders want an objective, deep understanding of their “battlespace.”
The data landscape today, however, is exponentially richer than in decades past—so rich we use the term big data to describe it. The growth in deployment of data-producing sensors on the Internet of Things, the exposure of government and commercially created data, and the explosion in volunteered information via social media and other channels have left organizations awash in varied, voluminous, and high-velocity data. Weather, sentiment, socioeconomic, cadastral, industrial, and other data all may be at the fingertips of organizations.
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