esri isn't normally shipping 10.4 now, it is normally ArcGIS PRO.
https://www.esri.com/en-us/arcgis/products/arcgis-pro/trial
Where are you getting an evaluation copy of it? From a book?
http://desktop.arcgis.com/en/documentation/understanding-gis-book/installing-the-trial-software/
Or from an educational institution? in which case you should contact your institution for installation and validation instructions.
