Has anyone created an MSI package for ArcGIS 10.3.1?

[SystemsSupport]

I'd like to create an MSI, silent installation for ArcGIS 10.3.1 but I've not been successful.  Here's what I tried so far:

<staging location>ArcGIS_Desktop_1031_145699.exe ESRI_LICENSE_HOST=GIS SOFTWARE_CLASS=Viewer SEAT_PREFERENCE=Fixed DESKTOP_CONFIG=TRUE ENABLEEUEI=0 INSTALLDIR1=D:\python27 /qb

When I run this from an admin command prompt, I still get windows that ask for the installation path and launch ArcGIS setup.exe. 

Any assistance would greatly be appreciated!

[LaureneKoman · Accepted solution]

The exe you are running is the self extractor that uncompresses the setup files (including setup.exe, setup.msi, etc).  You'll need to double click that exe you refer to and save the uncompressed contents to a folder. From those uncompressed resources, you can use your silent commands to run the setup.exe directly. 

[SystemsSupport]

Thanks, everyone, I got it to work!