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retail demand by industry within a geographic extent

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10-02-2025 09:28 AM
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necurri_VC_SSO
Occasional Contributor

I'm trying to determine which if any of the reports provided in BA on what consumers spend or are able to spend is or can be restricted to only to industries within a specific geographic area. The question is about local spending in the local economy. In other words, starting with a select group industries in which we are interested (using their NAICS codes) how much are people spending or able to spend on each of these industries within geography "A", and is that spending on businesses within the same geography "A"? 

In the 2025 Retail Demand by Industry Esri Methodology Statement, June 2025, I found what I thought was the answer, but I'm a bit stumped by the wording:

While Esri’s Consumer Spending dataset provides a broad list of what households are likely to spend their budget dollars on, Retail Demand by Industry highlights where they are likely to spend it.

By "where" does Esri mean it's restricted to the selected geography? I'm thinking "no". My understanding of Retail Demand vs. Consumer Spending is that the former refers to the desire and ability of consumers to purchase goods and services, while the latter is the actual money spent by consumers (individuals and by households) on goods and services. So, why would "demand" be restricted to industries only located within the consumer's (residents' or households') geography? In our case, we're summarizing within an entire county within New York. 

It seems more likely that, if were possible to restrict one of these reports to industries within the same geography as the consumers, it would be the Consumer Spending report. But as far as I can tell, this does not seem to be a capability within Business Analyst. Does anyone know otherwise?  

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LinweiZeng
Esri Contributor

Hi @necurri_VC_SSO , Thank you for your question! 

Spending estimates from both Consumer Spending and Retail Demand by Industry databases do not (and cannot) only reflect spending activity at businesses within a specific geography. Our spending estimates reflect potential spending by the households in the geographic area that can occur anywhere--inside or outside a trade area.

With respect to the wording in the following sentence in the Retail Demand by Industry data note ("While Esri’s Consumer Spending dataset provides a broad list of what households are likely to spend their budget dollars on, Retail Demand by Industry highlights where they are likely to spend it."), the "where" in this context refers to the industry, not specific geographic region.

I hope this helps!

Cheers,

Linwei

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LinweiZeng
Esri Contributor

Hi @necurri_VC_SSO , Thank you for your question! 

Spending estimates from both Consumer Spending and Retail Demand by Industry databases do not (and cannot) only reflect spending activity at businesses within a specific geography. Our spending estimates reflect potential spending by the households in the geographic area that can occur anywhere--inside or outside a trade area.

With respect to the wording in the following sentence in the Retail Demand by Industry data note ("While Esri’s Consumer Spending dataset provides a broad list of what households are likely to spend their budget dollars on, Retail Demand by Industry highlights where they are likely to spend it."), the "where" in this context refers to the industry, not specific geographic region.

I hope this helps!

Cheers,

Linwei

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