Custom Variables in Business Analyst

Question

Is there any documents on how to create two combined custom variables in Business Analyst?  I need one for adults age 18+ by specific household incomes, education attainment, median household income, median home value and generation.  Can this be done?

LaraColton · Answer

I would like to second this request to be able to create custom variables using 18+ combined with other demographics.  This is a VERY common base used in a lot of custom and syndicated market research and not being able to pull these comparable custom variables greatly reduces the utility of the Business Analyst.

RobinDiSalvo1 · Answer

Fasil, Thank you so much for clarifying the 18+ demos cannot be created using custom variables. This is very helpful. Robin DiSalvo Market Research Analyst TAMPA HILLSBOROUGH ECONOMIC DEVELOPMENT CORPORATION O: 813.518.2652 I M: 813.431.4051 rdisalvo@tampaedc.com Bank of America Plaza 101 East Kennedy Blvd, Suite 1750 Tampa, Florida 33602 www.tampaedc.com image002.jpg

FTiru · Answer

Hi Robin,

As you might have already noticed, the variables you are looking for are not provided with 18+ ranges. For example, the Income by Age variables are available with the following age and household income ranges:

So it's not possible to create custom variables for just 18+ using those specific categories. You can only combine these variables as follows to create custom ranges. For example, I can create one that shows Household income less than $15,000 and Householder Age between 15 and 44:

But I understand your use case and I will forward your feedback to our data team.

Thanks,

Fasil