Geospatial Innovations Shape the Future of Viticulture: Highlights from the 2025 Esri Seminar in Napa
Earlier this month, the Esri Agriculture team hosted a Geospatial Innovations for Viticulture Seminar in Napa, California. This event brought together GIS experts, viticulturists, and industry leaders to explore how location intelligence is shaping the future of viticulture.
A Day of Learning and Innovation
Attendees were engaged throughout the day with demonstrations of the latest ArcGIS technology, presentations from their peers, and valuable networking opportunities.
The day kicked off with insights into best practices for setting up a modern Web GIS platform, setting the stage for discussions on data-driven decision-making in vineyard management.
Throughout the day, Esri experts and industry peers showcased cutting-edge geospatial applications including:
Business Analyst for Vineyard Market Profiling – Understanding demographics and consumer trends to enhance planning.
ArcGIS Pro for soil conductivity mapping and real-time analysis to optimize vineyard productivity.
Vegetation Indices for Crop Health – Identifying vineyard stress and guiding targeted field sampling.
GenAI in Action – Leveraging AI-powered tools to detect patterns and extract insights.
Mobile GIS for Vineyard Scouting – Cloud-based digital transformation for real-time field monitoring.
Pest & Disease Management with ArcGIS – Using remote sensing and imagery to track and mitigate vineyard threats.
Generative AI & GIS Accessibility – Exploring AI assistants embedded within ArcGIS to streamline workflows.
Fostering Collaboration and a Vision for the Future
Presentations from industry peers offered a wealth of knowledge, sharing success stories and innovative approaches to common challenges. Valuable networking opportunities allowed participants to connect with one another, fostering a sense of community and collaboration.
The event wasn’t just about technology; it was also about community. Networking opportunities allowed attendees to connect, share insights and discuss strategies for advancing the use of GIS in viticulture.
The day wrapped up with a road map to geospatial success, emphasizing the importance of data accuracy, seamless integration, and actionable insights.
Looking Ahead
The 2025 Esri Geospatial Innovations for Viticulture seminar left attendees inspired, armed with new ideas, and eager to continue driving innovation in the industry. Esri is committed to supporting the viticulture community in the coming years to build a strong and meaningful collaboration that will shape the industry.
A very special thanks to Summer Rayne Roberts and JT Jaeger (Jackson Family Wines), and Douglas Wood (Trinchero Family Estate) for giving us a glimpse into the impactful work they do and providing valuable insights into the industry.
