If you want to learn how to redefine yourself from mapmaker to solution provider, I will be presenting The Underutilization of GIS & How To Cure It in a webinar on Tu June 18 at 10AM Pacific:
https://www.esri.com/en-us/landing-page/industry/government/2019/underutilization-of-gis-and-how-to-cure-it
Adam, I wasn't able to catch this, but I found your 2017 NC Conference version on YouTube and its great, this is exactly what I've been trying to express! Is there a recording available of this yet? Thanks
Nathan: Thanks for reaching out and the feedback. Yes, there is a recording available. You can find it here: Underutilizaton of GIS and How to Cure It - YouTube
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