Okay, I've installed (on Win10 on Mac Parallels) ArcGIS Pro (2017) correctly, I activated my EVA code (from Getting to Know ArcGIS Fourth Edition) here. Then start ArcGIS Pro sign in into my account I get the following error message:
This account does not have an ArcGIS Pro Named User licence assigned.
Named User licenses are managed using the ArcGIS organization website. If you are a member of an ArcGIS organization or trial user, contact your organization administrator to assign a license to your username. Public accounts cannot authorize ArcGIS Pro.
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I click OK and a license Configure Authorization windows opens up. As explained in the following email: