Business Type Sphere of Influence

Question

I am new to BA and am wondering if it is possible to "test" an area's suitability to certain types of businesses based on surrounding demographic and existing businesses.  In explanation, my study area could potentially house so many sq feet of NAICS 44 and so many feet of NAICS 45 (for example) but, what would the expected market area of that configuration of that be?  Hope this question makes sense and a possible work-flow exists.

RobertBurke · Answer

Hi Brett,

Are you trying to do something detailed like use a Location Quotient formula to analyze a region's econonic base?
http://en.wikipedia.org/wiki/Economic_base_analysis

Or some simple site analysis, for example on page 20 of this eBook?
http://arczone.esri.com/library/electronicResources/Improving%20Retail%20Performance%20with%20Location%20Analytics.pdf

Or somewhere in between?

Jason_RobinsonRobinson · Answer

Hi Susan,

Thanks for your response and I like the idea of doing this analysis using GRIDS.  Sorry that the question was not clearer, I am trying to get handle on the possibilities and limitations of BA (Desktop/Online).  To elaborate in the original posting which might further explain.  We are a regional planning agency and are looking at a large site and wondering how much square footage is suitable, or can be supported by the market.  As you mentioned the Retail MarketPlace Profile report from BAO is the closest to an out the box solution.  Now taking your idea of the GRIDs and the BAO market place profile, I wonder if its possible to calculate that gap for each grid.  Its a tough one - but i feel like I have some direction after your suggestion, thanks again.

Bret,

There is a Retail MarketPlace data add-on for Business Analyst Desktop.  It was not produced for the Esri 2012/2017 but I checked and it is being created for the Esri 2013/2018 dataset though it generally lags behind the initial release (edit: it is available now).  This add-on would allow these variables to be used in Find Hot Spots (Grids) and Append Data (Spatial Overlay).  The add-on also includes the Retail Market Place report template as well.

Regards,
Jason R.

BretWhiteley2 · Answer

Hi Susan,

Thanks for your response and I like the idea of doing this analysis using GRIDS.  Sorry that the question was not clearer, I am trying to get handle on the possibilities and limitations of BA (Desktop/Online).  To elaborate in the original posting which might further explain.  We are a regional planning agency and are looking at a large site and wondering how much square footage is suitable, or can be supported by the market.  As you mentioned the Retail MarketPlace Profile report from BAO is the closest to an out the box solution.  Now taking your idea of the GRIDs and the BAO market place profile, I wonder if its possible to calculate that gap for each grid.  Its a tough one - but i feel like I have some direction after your suggestion, thanks again.