Hi everyone - I'm new here and appreciate this resource.
I am curious at what level I can work with some of the market research data in BA -- for example some of the stuff that comes from mri simmons on detailed spending and travel, and other behaviors (as well as Tapestry)? I am working on a project where we are hoping to drill down to a pretty detailed spatial level (sub county). Is there a best-practice for the maximum resolution that should be used? County, Zip, tract ....?
Thank you for any suggestions.
