When I attempt to install ArcGIS Pro 2.8 from either starting the MSI or from the command line, I get
"You must accept the EULA to install ArcGIS Pro"
...and yes, of course, I tried both checking and not checking the box "I accept the Master Agreement" and on the command line using "ACCEPTEULA=YES" and various others like "ACCEPTEULA=1".
I am jealous of people reporting problems here with 2.8 since they seem to have been able to install it.
This is the command line I am using
msiexec.exe /i ArcGISPro.msi ACCEPTEULA=YES /qb