The federal government has created a new GIS-based media tool that allows public affairs/communications officers (PAOs) to search for media based on the geographic area they serve. We are sharing this tool with other federal and state agencies (email email@example.com for more info). This tool will allow PAOs to much more accurately target media outlets versus other tools available today. For example, with this system, users can identify and send news releases to media that only provide news to areas affected by hurricane cones instead of sending the news release to all outlets in each state that the hurricane cone touches.
This tool, based in ArcGIS, will allow your PAOs to better target media outlets serving your stakeholders by allowing them to conduct searches against the layers your government agency maintains.
Some examples of how states may use this tool:
Please let communications officials in your government agency know about the tool, and if they are interested in learning more or would like to see a demo, they should reach out to firstname.lastname@example.org. Thanks!