Esri Startup Program Orientation: Patterns for Success

07-15-2016 10:21 AM
Esri Contributor
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This blog follows Acceptance & Onboarding. Return to the Orientation Series.

Startup Program: Patterns for Success

Our goal is to develop useful and simple patterns for success for our Esri startup partners. Follow these four simple go-to-market steps to ensure your success:

  1. Enter the Program
  2. Deliver an ArcGIS Integration
  3. Press & Co-Marketing
  4. Co-Selling

Get Started:

1. Enter the Program

2. Deliver an ArcGIS Integration

  • Tell us how things are progressing! 1-2 week notice to schedule demo with Startup Team to review integration,
  • Apply for ArcGIS Marketplace, Esri's global app store, learn more.

3. Press Support & Co-Marketing

4. Co-Selling

  • Build and execute partner presentation demo to key Esri staff and partners, email for presentation template
  • Develop partner success stories, blogs, articles.
  • Exhibit in startup zone showcases at key Esri events (by invite only), or attend with comp pass benefits

Following these four steps, you should be well-positioned to successfully Go-To-Market (GTM) and grow your partnership with Esri.

Questions? email


Blog Return: Acceptance & Onboarding. Next: ArcGIS Technical Alignment

About the Author
Marketing and technology entrepreneur for the Esri Startup Program. A global program that helps software startups succeed by giving them free three year access to Esri's ArcGIS online services, software development tools, ready-to-use content, training, technical support, global partnership opportunities, and co-marketing to help entrepreneurs starting technology product businesses with a mapping and location component. I build relationships and business with startups, Esri Partners, customers, accelerators and incubators to help them grow, thrive, and leverage the Esri ArcGIS Platform.