Gazetteer lookup of place names?

Discussion created by KGorton-esristaff Employee on Sep 11, 2013
Latest reply on Sep 12, 2013 by relliott-esristaff
Is there a way to use text values from an event's attributes to look up placenames and append geometry to the event? Example could be a Tweet that has no location coords but where the sender mentioned a placename in the text of the tweet or set a user location. Could you use those values to guess the location by using a gazetteer or similar lookup?