Use of World Imagery service - Do we have to pay to use this service?

Discussion created by jakubsisak on Jun 15, 2010
Latest reply on Jul 30, 2019 by comecoze_79
I would like to use the world imagery (resources.esri.com) to make maps for our environmental engineering reports and distribute them to our clients.  I was at several ESRI conferences where the use of the layers and imagery from ArcGIS online resources was showcased but copyright and legality of use was not discussed.  Adding these layers to ArcMap is seamless and there appears to be no indication that the service is not free to use.

ESRI states the following: "Access free, high-quality and ready-to-use basemaps for your GIS projects."
see: http://www.esri.com/software/arcgis/arcgisonline/index.html 
Based on this, can i assume that i can indeed use the online data and imagery to distribute to our clients and or sell the maps for profit.

When i dig deeper i discovered the following:

Access and Use Constraints

Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

To use this map in a commercial (revenue-generating) application, you must purchase an annual subscription for the World Imagery Bundle or the USA/World Bundle. Please call 1-800-447-9778 or contact your local ESRI office to purchase a subscription.

See:  http://www.arcgis.com/home/item.html?id=10df2279f9684e4a9f6a7f08febac2a9

This would mean that the imagery is for Noncommercial use ONLY  -> You may not use this work for commercial purposes.

Can someone explain this?