ESRI logo changed to esri.  Shouldn't it be Esri?

Discussion created by goh_raj on May 27, 2010
Latest reply on May 28, 2010 by Riverside
I noticed the logo change on the upper left hand corner when logging in to the http://support.esri.com/en/

I also know that instead of saying, "E...S...R...I" we should be saying "ez-ree" now like a name.  So shouldn't the logo reflect a name with the first letter capitalized with the rest in lower cases like Esri?

I just don't know of any other company that has their name in all lower cases.  The majority of companies who don't use acronyms or opt to not have their name in all caps, like Google, Microsoft, Lowes, etc, have it this way.

Also, I didn�??t know �??Fiat�?� was an acronym but their logo has �??FIAT�?� in all caps. �??esri�?� just looks weird, granted �??Esri�?� also looks weird, but hey you could be like �??FIAT�?� and still keep it �??ESRI�?� in all caps and still say ez-ree!

Just random thoughts here.