How do you duplicate the ESRI Streets WMS background??

Discussion created by AaronKreag on Dec 7, 2011
If you have ever used the ESRI Streets WMS it has a tan colored, almost 3d, contoured/shaded textured basemap/background on which lies water, cartographic streets, etc.  I am looking at it now at 1:40,000 scale.

I am going to admit defeat and hope that someone could post on here:

What data and where is the data located that is used in this?
Once you have the data sets, in what order do they lay?
and how do you create the coloring and effects so as to model this WMS background?

Thank you!