The number of cells is the buffer size (# of cells * cell size = distance) zone is the class/zone to expand, hence, if you want to buffer all class 1 zones, then you would use it or provide a list of values. It is all documented in the help files, for example, for version 10 of ArcMap http://help.arcgis.com/en/arcgisdesktop/10.0/help/index.html#//009z00000036000000.htm