The ArcGIS Platform includes a group of products called Location Analytics - these products, in addition to supporting the traditional GIS audience, enable GIS and mapping to non-traditional GIS users within an organization. They bring the power of location to users who typically work with data in tables and charts (e.g., in business programs), but might not be aware of mapping and how looking at data spatially can potentially reveal relationships and patterns in the data. For GIS users, examining and analyzing data in a spatial context is obvious, but for data analysts who are not GIS aware, this is a new way to examine their data.
Location Analytics apps also help GIS users by enabling them to share their maps and data to other departments in an organization. The location analytics apps include: ArcGIS Insights, analysis software that fuses location analytics with open data science and business intelligence workflows. The other three apps: ArcGIS Maps for Office, ArcGIS Maps for Power BI, and ArcGIS Maps for Sharepoint, bring maps and data from the ArcGIS platform into several popular business programs, extending the reach of work by GIS users.
The Location Analytics apps Dev teams would love to discuss the location analytics apps, listen to your feedback, and answer questions.
Checkout this blog, to learn more about the Location Analytics apps at Esri 2020 UC.