tjoconnor

Hi I'm Tatia O'Connor

Discussion created by tjoconnor on Nov 26, 2019
Latest reply on Nov 26, 2019 by lfountain-esristaff

I'm the Research Director for WTAE-TV in Pittsburgh, PA and WMTW/WPXT-TV in Portland, ME.  To my knowledge, no one in Hearst Television uses any ESRI products.  I was exposed to GIS data when I worked for UPMC Health System, which used GIS mainly to map medically underserved areas (MUAs).  I've participated in a few workshops at Carnegie Mellon University, and just this year I convinced WTAE to purchase a subscription to ArcGIS Online and Business Analyst Web App.  I'm using Tapestry mostly to show advertisers where/who their customers are and why geo-targeting with digital advertising makes sense.

 

The television industry needs to use spatial data for sales and news audience research!

Outcomes