adding hillshade to USGS topographic map

Discussion created by vanjay011379 on Oct 13, 2010

I am looking to add a hillshade to a topographic map.  I found a tool at that does almost exactly what I want.  However, I really do not want to get into downloading an external tool.  I would like to do this in ArcGIS.

I have the hillshade 50% transparent over the topographic map.  It looks acceptable but not as nice as the map in the above link. 

How can I improve the appearance?  Any suggestions?