After over 20 years of being cowboys my agency has finally decided they want one standard shared by both the traditional business side and the GIS side. Our business database developers have use and argue for all table names to be singular. When looking at the wild west, aka GIS folks, I see a combination between using singular and plural in feature class names. I understand the needs for standards but non-GIS databases are hidden behind user interfaces and application where as most of our users are looking straight at the data in ArcMap / ArcCatalog. Some feature class names just sound more natural using the plural like Cities vs City.
What are others doing for feature class naming conventions?